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02 September 2014

Tuesday 2 September

Sky News have launched a new campaign, Stand Up Be Counted born out of the fact that the number of young people voting between 18 and 25 has been falling over a number of years – just 44% in the 2010 General Election. Sky News wants to encourage more of this age group to register to vote, and play an integral role in deciding the future political direction of the UK ahead of the General Election next year. 

The site will be a place where young people aged between 16 and 25 can post videos, articles and comments on the issues affecting them and their friends, and share them across multiple social media platforms. Their stories will become a core part of Sky News’ coverage to ensure the opinions and issues important to a younger generation are heard.

The campaign video is featured below and you can check selfies on the Stand Up Be Counted website by current Dare Londoner Michael Adams here and former Dare Londoner Igor Jesus here.

Michael was also interviewed by Sky News as part of their live coverage of the launch alongside Talent Match London Youth Board member Drayton.

Sky News is working in partnership with the Media Trust, the UK’s lead communications charity, and other youth organisations to ensure they reach a diverse and representative number of young people across the UK.

Young people need to register at skynews.com/StandUpBeCounted, and there can share their views. The mobile led site is divided into four areas:

Hot Topics: An area where the latest major news item can be discussed and debated

Open Mic: Where Stand Ups can talk about any subject they like

News Feed: A page highlighting the best content from Sky News

Stand Ups: Where the profiles and content of our registered Stand Ups can be seen

Each of these areas will also allow the Stand Ups to share content via social media including Facebook, Twitter, Google+, WhatsApp and Kik. There is also a camera icon at the top of the page which allows users to upload videos and images in a matter of seconds, as well as a Register to Vote icon option which takes users directly through to the government’s online Individual Voter Registration site.