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08 September 2015


A New Direction today announces an investment of £700,000 in seven initiatives as part of the Cultural Education Challenge, an ambitious £900,000 three year programme designed to bring about a step-change in Cultural Education and young people’s cultural engagement in London.



Led by a New Direction, with funding from Arts Council England, 7 lead partner organisations will work with over 100 organisations ranging from housing associations, social enterprises, early years settings, local authorities, cultural organisations, youth clubs and schools to lever 100% match funding into the programme, bringing the total investment to £1.4 million


There are seven key initiatives which will be rolled out in relation to this programme and London Youth are proud to be the lead partner in the ‘Getting Ready Dance’ programme.

London Youth will support youth workers in 10 youth centres to develop the skills and confidence to work alongside professional dance providers and organisations. As a result, 300 young people will experience high quality dance opportunities over the two years, with the ambition of creating longer term relationships between informal settings and creative providers.


"We are delighted to be part of the cultural education challenge, and will use the funding to engage young people in dance through London’s network of high quality youth clubs. We’ve developed a really effective model to give young people the chance get active through youth clubs, when they have not previously been interested in doing sport. So using the same approach, we’re really excited to be working with a number of great dance partners to bring opportunities to young people who might otherwise miss out. We are aiming to leave a strong legacy of partnerships within communities across London, so that young people from all backgrounds can get involved in dance now and into the future."


(Zoe Mellis, Head of Sports Development)

To read more about the other initiatives that form part of the Cultural Education Challenge, see the full blog on the New Direction website.